Your SWOT Chart
We take a very close look at your unique strengths and weaknesses, then define how we can present these most attractively for the particular program at the school you’re applying to; through the process, we also uncover ways to make you stand out and ahead of your competition.
Reasons to Believe
To Address or Offset with Positive Traits / Stories and Outcomes
Fit with Each Particular School
Your Competition and Ways You Need to Stand Out
Your Passion, Evolution, Fit
This exercise uncovers so much--and it is fun because it is all about you and what matters most to you in this world:
What is it that drives you, sets you apart, and makes you stand apart from all other applicants?
Has an experience or person touched your life in a unique way? How has that person or experience shaped you, and what unique vision came out of this passion?
How has your passion evolved into a plan for the future? Have you worked to make your vision a reality?
Can you prove your plan has staying power?
Fit with University:
Why is it that this particular institution represents the best possible foundation for making your plans a reality.